Building a Complete Kitchen Product Portfolio for a Private-Label Brand
How New Span helped an international private-label brand develop a full kitchen product line — from faucets and sinks to cup washers, soap dispensers and dish racks.
Customer Background
The customer is an international private-label brand focused on the Central American market. They supply kitchen and household products to retailers, distributors and project buyers across the region. They came to New Span looking for a reliable sourcing partner who could coordinate multiple product categories under one consistent quality standard and brand identity.
New Span Team with Our Customer
Project Requirements
The customer needed a flexible kitchen product portfolio covering five categories: kitchen faucets, kitchen sinks, cup washers, soap dispensers and dish racks. The project required multiple product combinations rather than a single fixed set, with different configurations for different market needs. NEW SPAN provided a flexible sourcing and development solution, coordinating products, finishes, specifications and packaging across multiple combinations while maintaining consistent quality and brand presentation.
Multiple Combinations. One Supply Partner.
Product Portfolio
Kitchen Faucets
Pull-down and single-lever kitchen faucets in chrome and brushed nickel finishes, selected for smooth operation, reliable cartridge performance and consistent surface quality.
Kitchen Sinks
Stainless steel sinks including single and double bowl configurations, with options for top-mount and under-mount installation. Handmade and drawn constructions to match different price points.
Cup Washers
Wall-mounted and countertop cup washing machines suitable for commercial and household use, selected for water efficiency and ease of installation.
Soap Dispensers
Countertop and wall-mounted liquid soap dispensers in stainless steel and plastic, coordinated with faucet finishes for a unified kitchen look.
Dish Racks
Stainless steel dish drying racks with adjustable configurations, selected for stability, rust resistance and efficient drainage.
Product Selection & Development
New Span worked with the customer to select suitable products from our manufacturing network for each category. Where standard catalog items were sufficient, we matched existing models to the customer's specifications. For items requiring customization — including branded packaging, specific finish colors and logo application — we coordinated OEM/ODM development with the appropriate manufacturing partners, ensuring consistency across all five product lines.
Customer Logo
Custom Packaging
Special Finishes
Manufacturing & Quality Coordination
Each product category involved different manufacturing processes and quality standards. New Span coordinated production schedules across multiple factories, conducted quality inspections at each stage — including material checks, surface treatment verification, function testing and pre-shipment inspection — and consolidated quality reports so the customer had full visibility across the entire product set.
Production Inspection
Quality Testing
Packaging & Logistics
All five product categories were packed under the customer's brand with coordinated packaging design. New Span managed carton markings, packing lists and shipment consolidation, coordinating the delivery of multiple product categories in a single shipment to reduce logistics costs and simplify customs clearance for the customer.
Products Ready for Loading
Container Loading Process
Container Sealed
Final Product Set
The final delivery included a complete coordinated kitchen product set — faucets, sinks, cup washers, soap dispensers and dish racks — all under the customer's brand, ready for distribution in their target market.
Final Product Set
Products in the Customer's Market
The customer's branded products are now distributed across the Central American market. These promotional materials show how the products are presented to end consumers in retail channels.
Customer Promotion 1
Customer Promotion 2
Customer Promotion 3